The Survival story of Campari.
The Survival story of Campari.
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In 1860, Gaspare Campari founded his eponymous drinks brand in the Italian town of Novara, 30 miles west of Milan.
Shortly after launching his drinks brand, Campari opened a wine shop in Italy’s oldest shopping mall, the brand transformed the wine shop into the Camparino aperitivo bar in 1915, offering a range of proprietary apéritifs and liqueurs.
The Takeover &The Survival
When Camapri’s sons Davide and Guido took control of the company in 1920, they reduced the brand’s portfolio downsizing to just one apéritif, Bitter Campari, and a clear, raspberry-based bittersweet liqueur, Cordial Campari. Production of the cordial ceased in the 1990s.
Moral- In the end the things with alcohol last longer.
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